Un lema frecuente a fines de los 50 era "la seguridad no vende"
https://www.autonews.com/article/19960626/ANA/606260836/ford-had-a-better-idea-in-1956-but-it-found-that-safety-didn-t-sellFord's five-part Lifeguard System included two standard features:
Como no se usaban cinturones,
elvolante en forma de plato hondo manejaba la energia del choque.
1. A deep-dish steering wheel that slowly gave way under the impact of a crash. It absorbed energy and distributed it over the driver's chest.
sistema que evita que puertas se abran en caso de impacto.
2. Safety door latches that kept doors from springing open at impact, lessening the risk of occupants being ejected.
Opcionales:
Three options also were offered:
cinturones frotales
1. Front seat belts anchored inside the car with a steel plate.
Tablero de instrumento acolchado ??? Plasticos wenco aun hoy,
2. A padded instrument panel and padded sun visors.
retrovisores de seguridad,
3. Safety rear-view mirrors with backing that reduced glass fallout when shattered.
The padding and belts cost an additional $25; the seat belts alone were $16.
Ford also redesigned the front and back seat supports to reduce the possibility of their coming loose in a crash.
The system was designed by A.L. Haynes, an engineer whose mentor, Robert McNamara, was general manager of Ford Division. At the introduction Haynes said the number of injuries resulting from auto accidents could be cut in half during the next several years because of devices like those introduced by Ford.
Ford even showed pictures of crash tests with dummies to demonstrate the effectiveness of its new safety package.
Initially, the package sold. In fact, there was so much demand for seat belts that Ford couldn't keep up and delivered cars without them for five months.